Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission

To complain about a DMA member simply complete our online complaints form or view Consumer Alerts.

The Data & Marketing Association’s (DMA) Code sets standards of ethical conduct and best practice.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

Data (Use & Access) Bill 2nd Reading Summary

On 19th November, Peers in the House of Lords held the Second Reading of the Data (Use & Access) Bill. This stage is an opportunity for Peers to highlight ...

The DMC sets out its position for cases where Legitimate Int...

The Data & Marketing Commission has had complaints relating to direct mail and telephone marketing where the activity was based on a Legitimate Interest ra...

Latest News

The latest DMC Annual Report - 2024

"The marketing sector plays an important role in our economy. It also touches many of our lives as it is responsible for the handling of personal data of many ...

DMC launches its new Communications Strategy

The DMC has published its latest Communications Strategy and Strategic Plan.  These documents set out how we plan to communicate with both industry an...

Data (Use and Access) Bill pre-Christmas update

The campaign for charities’ email soft opt-in: an update from the House of Lords On 16 December, the Lords Grand Committee debated an amendment proposed b...

DMA announces new CEO

Rachel Aldighieri will lead the growth of the UK’s leading trade association for data-driven marketing as the UK enters a new era of its digital evolution, w...

The latest DMC Annual Report

"I firmly believe that ethical data processing practices are not only a legal requirement, but they are also increasingly a commercial imperative with individua...