Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission

To complain about a DMA member simply complete our online complaints form or view Consumer Alerts.

The Data & Marketing Association’s (DMA) Code sets standards of ethical conduct and best practice.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

ICO warns organisations to proactively make advertising cook...

Stephen Almond, Executive Director, Regulatory Risk, who leads the ICO’s team responsible for anticipating, understanding and shaping the impacts of emerging ...

The DMC sets out its position for cases where Legitimate Int...

The Data & Marketing Commission has had complaints relating to direct mail and telephone marketing where the activity was based on a Legitimate Interest ra...

Latest News

The latest DMC Annual Report

"I firmly believe that ethical data processing practices are not only a legal requirement, but they are also increasingly a commercial imperative with individua...

Data & Marketing Commission announces new Chief Commissi...

Emma Martins has been named as the new Chief Commissioner of the Data & Marketing Commission (DMC) – the independent body that oversees and enforces ...

DMC appoints new Independent Commissioner

Data & Marketing Commission announces new Independent Commissioner Kate Staples has been named as the new Independent Commissioner of the Data & Mar...

DMC appoints Independent Appeals Commissioner

Steve Wood has been named as the new Independent Appeals Commissioner of the Data & Marketing Commission (DMC) - the industry body that oversees and en...

DMC appoints Independent Complaints Assessor

Richard Thompson has been named as the new Independent Complaints Assessor of the Data & Marketing Commission (DMC) - the industry body that oversees a...