Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission

What sanctions can the Data & Marketing Commission impose?

15th August, 2008 at 04:00am

If a complaint is upheld following adjudication, the DMC has a range of sanctions that it may consider, including the following:

These include:

• A formal recommendation to the DMA

• A formal visit to the member by the DMA

• A formal undertaking from the member to comply with the standards set out in the Code

• A formal undertaking by the member to carry out specific changes in processes, procedures, management or other arrangements to remedy and/or prevent a repeat of the breach/breaches.

The DMC may make a recommendation to the DMA that a member be suspended from DMA membership or have their membership cancelled in cases where the DMC thinks this is necessary and proportionate.

The DMC may refer a member to relevant law enforcement and consumer protection bodies, and will co-operate, including the provision of relevant information, with that organisation as appropriate.