Updated version of DMA Code is published
9th April, 2025 at 11:09am
The Data & Marketing Association has recently published their latest version of the DMA Code which is an ethical framework that sets the standard for the data and marketing industry. The DMC has a role in overseeing key elements of the Code and this update contains changes to certain processes relating to the operation and investigation of complaints. It includes an update on the DMC Appeals process which will, in future, allow appeals from complainants as well as DMA members. In addition, there is more information about DMC processes in relation to matters that may be subject to legal action, as well as how and when adjudications are published.
See here for more information on the Code at https://dma.org.uk/the-dma-code.
