We are the guardians of responsible data and marketing
The Data & Marketing Commission (DMC) enforces the DMA Code to ensure fair, ethical, and transparent marketing practices. We investigate complaints, uphold standards, and help build trust between businesses and consumers.
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Hot Topics highlights the latest issues, trends, and developments shaping the data and marketing industry. From emerging challenges to key regulatory updates, this section keeps you informed on what matters most right now.
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Our Case studies
Misleading mystery shopping
A woman in Hampstead received unsolicited insurance quotes from nine different brokers, all addressed to a name unknown to her. Distressed and concerned about possible identity fraud or money laundering, she reported the matter to the police.
Personal info misuse
A female counsellor, formerly employed in a secure psychiatric prison unit, booked online advertising through a DMA member. She specifically requested that her personal address not be published.
Unfair opt-in practice
A consumer received a letter from the new owners of a major DMA client, asking her to complete a form to opt out of marketing communications.