Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission

BT Customer Street – complaint about direct marketing

July 21st 2009

This related to a sales call during which a consumer agreed to sign up to a three month trial period. The consumer did not wish to proceed beyond the trial period, but claims monies have been taken from his account without his consent. This complaint was upheld as it is a breach of direct marketing standards not to address consumer and business complaints. Complaint upheld.

If you believe a DMA member is in breach of the Direct Marketing Code of Practice then contact the Direct Marketing Commission – you can alert us to an issue you see here.