Direct Marketing Commission - Enforcing Higher Industry Standards

BT has warned customers that they should be on their guard after phone scams involving HP2-E58 people who claim to be calling from the company.

The scammers are calling up customers and warning them that their account is in arrears and then asking for card or bank details in order to settle the account. If the customer refuses or asks for proof, the scammers offer to prove who they are by disconnecting the phone line immediately.

Once the customer puts the phone down, the scammer stays connected to their HP2-K28 line, which gives the impression that it no longer works. Evidence has shown this type of scam has been happening all over the country.

At the DMC, we would advise consumers not to give out any banking details over the phone unless you know exactly who you are dealing with.

If you have suffered a scam like this, then you should contact OFCOM or Consumer Direct.

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Foreword from the Chairman Matti Alderson:

“Welcome to the second newsletter from the Direct Marketing Commission. We’ve now finished our second quarterly complaints index and continue to see a sustained high level of compliance in the industry. Our index for the first quarter of 2009 yielded interesting findings. Notably, the biggest rise in complaints was made against database companies increasing from 6 per cent in the fourth quarter of last year to 9 per cent this quarter.

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Foreword from the Chairman Matti Alderson:
“Welcome to the first newsletter from the Direct Marketing Commission. Since we launched in September last year we have been extremely encouraged by the very high levels of compliance exhibited by the industry.
The emergence of a global recession has meant slashed marketing budgets and has put pressure on everyone involved in the industry, which could have led to a loosening of standards. However, in spite of this, our statistics have shown that the majority of companies are keen to provide a high quality of service to their customers.

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28th April 2009:  The Direct Marketing Commission (DMC), an independent self-regulatory body for the UK direct marketing industry, today announces the results of its 2009 Q1 Quarterly Complaints Index, the report and analysis of complaints it received between December 2008 and March 2009. The index shows a continued trend for high industry compliance with self-regulatory rules but also reveals a rise in the number complaints made about direct mail and against database companies.

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DMC figures show exceptional compliance levels in Direct Marketing

89 per cent of DM complaints resolved informally

28^th January 2009:  The Direct Marketing Commission (DMC), the self-regulatory body for the UK direct marketing industry, today announces the results of its first Quarterly Complaints Index, the report and analysis of complaints it received between September and December 2008. The index reveals an exceptionally high industry willingness for compliance with self-regulatory rules in the last quarter of 2008.

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The Direct Marketing Commission, launched on 1st September 2008, is the body which oversees the Direct Marketing Association (DMA)’s Code of Practice.  It provides effective protection to recipients, users and practitioners of direct marketing in those areas not already covered by other co/self regulatory bodies, such as the ASA.

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