Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission

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News

The latest DMC Annual Report – 2024 10th March, 2025

“The marketing sector plays an important role in our economy. It also touches many of our lives as it is responsible for the handling of personal data of many millions of people. There is a legal and ethical imperative to encourage and support organisations to engage with both these imperatives in a proactive and constructive manner.” Comments by Chief Commissioner, Emma Martins, following publication of the latest Annual Report covering 2024.

Further details on complaints, investigations and Emma’s thoughts are available in the Report here.

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DMC launches its new Communications Strategy 10th March, 2025

The DMC has published its latest Communications Strategy and Strategic Plan.  These documents set out how we plan to communicate with both industry and our community and defines our key messages, our communication objectives and how we plan to communicate our messages to our key audiences.

Emma Martins, Chief Commissioner said “I am delighted that we are now able to publish these two important documents that set out the key elements of our work and recognise the responsibilities that come with it. Being open and accountable about what we do and why we do it is extremely important for us. I, together with my fellow Commissioners, remain committed to working with the DMA and industry to support constructive and positive engagement around compliance, and recognise the role we play in building, developing, and maintaining those relationships.”

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